Filming from helicopters or planes is probably not in most schools’ budgets. Thankfully, drone technology has made aerial footage a viable option for school promo films. If you have new buildings, expansive grounds or beautiful outdoor spaces, it can add real value to...

Are you making a school promo video this year? Then you’ll already have the footage to create short social media versions. Repurposing your video on social media will help you to get more ROI from your video project and make your social accounts easier to run. 66% of...

In 2000, a Microsoft study showed that the average person’s attention span was 12 seconds. By 2015, it had dropped to eight seconds. A 2019 study from the Technical University of Denmark found that our collective attention span is still narrowing. There is simply so...

Choosing a school for your child is a big decision. Parents often do a lot of research – and they start online. Promotional videos for schools give families a feel for what it might be like to attend. Creating the right impression is a key part of driving enrolment....

The secret to creating an effective school video is focus. That doesn’t make it simple though. Read on for insights on which areas to concentrate and how to streamline the project. Schools often juggle competing priorities, so time is of the essence.   Focus on...

The UK has 45 million active social media users – that’s 66% of the population. That makes it a great platform for schools to reach new families. Students and parents (and teachers) are all already there.  Professional film footage boosts your social media messaging....

Telling is better than selling. Even the most successful schools want to encourage applications. Parents understand that schools want to put their best foot forward, but an overly ‘sales-y’ approach can be offputting and counter-productive. Effective school marketing...

  Social distancing, hand sanitisers, year-group bubbles. Where does the 2020 pandemic leave open days and tours? Government guidance recommends that schools consider alternatives to face-to-face open events. For many schools, that means getting creative with...

Let’s start at the beginning: what is an effective website for you? A showcase for your school, a way of attracting prospective students, an online learning portal… Gauging the effectiveness of your site depends on knowing what your goals are. Nevertheless, a school...

If you’re making a school film this year, you’re not alone. Call them school promo videos or school virtual tours. This year, demand for footage is going through the roof. A high-quality school film means you’re covered if in-person open days are cancelled. With COVID...

People in the UK spend an average of 3.5 hours per day watching online videos. And that figure went up even further during lockdown. No wonder that video has become a popular format for marketing of all descriptions.   Add in government guidance that recommends...

Your school website has to work hard. It has to attract prospective parents and help parents of current pupils. It has to host your teaching vacancies and store policies and procedures. People are busy, so it also has to do all this quickly and efficiently. This is...