The Importance of Collecting Data During the Admissions Process and How It Can Inform Future Marketing Strategy and Spend

In today’s competitive educational landscape, understanding the factors that drive school admissions is crucial for effective decision-making, especially when it comes to marketing strategies. For school leaders in state schools and academies in the UK, collecting data during the admissions process can provide invaluable insights into the preferences, behaviours, and demographics of prospective students and their families.

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