Creating an Amazing Promotional Video for Your School

Creating an Amazing Promotional Video for Your School

Creating an Amazing Promotional Video for Your School ; “You had me at ‘hello’” – said no-one ever having watched a school promotional video. The job of the video is to keep the attention of the viewer beyond ‘hello’. An array of techniques exists to enthral and...
‘Less is more’ – Why shorter videos have a bigger impact

‘Less is more’ – Why shorter videos have a bigger impact

'Less is more' – Why shorter videos have a bigger impact ; In 2000, a Microsoft study showed that the average person’s attention span was 12 seconds. By 2015, it had dropped to eight seconds. A 2019 study from the Technical University of Denmark found that our...
The secrets to creating an effective school video

The secrets to creating an effective school video

The secrets to creating an effective school video ; The secret to creating an effective school video is focus. That doesn’t make it simple though. Read on for insights on which areas to concentrate and how to streamline the project. Schools often juggle competing...