The Essential School Website Masterclass

11jul1:00 pm2:30 pmThe Essential School Website MasterclassExplore how to increase numbers by creating a winning website. This training looks at how to appeal to families, generate new enquiries and wow Ofsted with a website that looks good and gets results. Event Organized ByMark Davis

Brand Identity Website Visuals for Inspiring Lives Education Trust by Blue Apple Education

Event Details

The Essential School Website Masterclass

  • How do you make sure your website is working to increase admissions and saving you time and resources?
  • How do you generate the right enquiries from the right people by using ‘call to action’ opportunities?
  • How do you ensure your website reflects your school’s unique values and features?

Explore how to increase numbers by creating a winning website. This training looks at how to appeal to families, generate new enquiries and wow Ofsted with a website that looks good and gets results.


Blue Apple Education’s Masterclasses…

In 2021 the Blue Apple Education ‘School Brand Identity Masterclass’ was a huge success, with more than 1,000 people from 800 schools and 75 multi-academy trusts attending. These schools and Trusts are now experiencing:

  • Increased pupil admissions
  • Improved communications to staff, parents and their communities
  • Improved reputation in their communities
  • A new found pride and love for their school or trust’s new image

As a result of overwhelming positive feedback, we are thrilled to now offer four brand new masterclasses as well as an updated School Brand Identity Masterclass. These masterclasses have been created in collaboration with executive headteachers and CEOs to ensure that we are delivering exactly what is needed in today’s environment and now all are free to attend. Blue Apple Education’s Masterclasses perfectly complement our work with schools and are easy to access. Check the booking calendar to choose a masterclass and date that fits around your schedule.

Each Masterclass presents a key area for schools, academies and multi academy trusts (MATs) to explore, offering clear and professional guidance and includes ample opportunity for you to:

  • Apply learning to your own circumstances
  • Take away the right practical advice to adopt in your school
  • Gain insights that will serve you well in implementing change
  • Discover simple expert techniques you can use immediately for great results

Our expertise is crystallised into 1.5 hours of online learning, suitable for CEOs, executive headteachers, headteachers, school business managers, marketing managers or anyone involved in the journey not only to ‘unearth the remarkable’ in your school – but to make sure everyone knows about it! With such clear and evidenced benefits, your attendance at a masterclass will make a real difference – but be quick – spaces are limited and we want to see you there! We also offer FREE follow up sessions and a personal review of your school or Trust for anyone who attends.

Speakers for this event

  • Mark Davis

    Mark Davis

    Blue Apple Education

    Mark is Director of Blue Apple Education and has helped hundreds of schools, academies and Trusts across the UK and Europe to develop effective marketing and Communications.

    Mark sits on the Advisory Committee of MATA (Multi Academy Trust Association) as the official Marketing & Communications Expert. He also speaks regularly at education events on a range of topics surrounding school marketing and hosts the weekly video podcast “Out of the Blue” with his colleague David Limb. This series has proved to be hugely popular and welcomes a whole host of guests providing their insights into a whole range of school branding, marketing and communications topics check it out here.

    Mark has developed the masterclass series to provide FREE advice and support to schools that feel that they need to get a handle on their marketing and who face admissions, recruitment and parental communications challenges. Mark is motivated by helping schools make simple changes and investments that achieve real results….. and he can help you too.


    Blue Apple Education


(Tuesday) 1:00 pm - 2:30 pm


Mark Davis

Born in Merseyside where children opt early for either football or music. Though his three brothers were football mad, Mark was more Paul McCartney than Mo Salah.

He played classical guitar from being 5 years old and then bass guitar at 14, formed a band with some school friends, gained recognition throughout the land (Merseyside) by his long blond curly hair, and became a famous Sales Manager. Well, something like that – look out for gigs as well as great educational design services!

Mark was a clever little lad and trotted through grammar school and university, acquiring a passion and the skills for geography, psychology and more playing in bands. Somehow, a genuine love of sales leadership and education brought him to Blue Apple Education, via career moves that included supporting children to develop business skills to run their own school-based company.

Mark has lived in Bromborough, New Brighton, Lancaster, Morecambe, Northampton, Oldham and now sunny Milnrow (near Rochdale). His dreams now are mostly about the happiness of his daughter Emilie, but he also hopes to combine his enthusiasm for school marketing with his undying love of performance. He knows that neither are likely to be accompanied by long blond curly hair again – but he believes in magic! 61 Bridge Street, Kington, Herefordshire, HR5 3DJ

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