COVID-19 has had a huge effect on all aspects of education - including open days. Google is often a parent’s first port of call when researching new schools. But with the challenges of social distancing, it seems likely to be more important than ever. Your school...
Term dates, exam results, policies and procedures. There’s no end of information schools need to publish online. This means figuring out how to manage your website can be a real headache. But developing an effective system to manage it will pay off fast. (And help...
Academic excellence. Supportive and nurturing. Tight-knit community. How many school websites do you think use words and phrases like this? Even if they’re true, they won’t help parents to remember you. At Blue Apple Education, we specialise in unearthing...
Do you often click on the Next button at the bottom of Google search results? Most people don’t. In fact, 55% of clicks come from the first three links alone (not counting paid ads). Getting your site to the top of the results page is what SEO for schools is all...
The earliest cave art is 44,000 years old. The oldest writing systems date back 5,000 years. No wonder that humans are hard-wired for visuals. In fact, there’s evidence that people can process images 60,000 times faster than text. Do you want to improve the...
How many people in your school have written for publication? Probably not very many. And that’s why content creation can seem so daunting. The secret is to spread the load. With a bit of clever organisation, you’ll find you’ll have more content than you could have...
Having lots of website visitors is great. But one of the jobs of your school website is to attract prospective parents. If visitors aren’t taking the next steps to enrolling, then it’s time to pay attention. Visualise the parent user journey as starting from the...
The school website needs updating. Does your heart sink when you hear this phrase? If you’re not familiar with web technologies, even simple changes can feel daunting. And getting your head round the mechanics of making updates is frustrating when there’s so much...
