New buildings or expansive grounds/outdoor spaces? Aerial footage can add value to your school film.Filming from helicopters or planes is probably not in most schools’ budgets. Thankfully, drone technology has made aerial footage a viable option for school promo...
Are you making a school promo video this year? Then you’ll already have the footage to create short social media versions. Repurposing your video on social media will help you to get more ROI from your video project and make your social accounts easier to run.
In 2000, a Microsoft study showed that the average person’s attention span was 12 seconds. By 2015, it had dropped to eight seconds.
Choosing a school for your child is a big decision. Parents often do a lot of research – and they start online. Promotional videos for schools give families a feel for what it might be like to attend. Creating the right impression is a key part of driving enrolment. Read on to find out what video can do for your school – and how to get the production right.
The secret to creating an effective school video is focus.
That doesn’t make it simple though. Read on for insights on which areas to concentrate and how to streamline the project. Schools often juggle competing priorities, so time is of the essence.
The UK has 45 million active social media users – that’s 66% of the population. That makes it a great platform for schools to reach new families. Students and parents (and teachers) are all already there.
Telling is better than selling. Even the most successful schools want to encourage applications. Parents understand that schools want to put their best foot forward, but an overly ‘sales-y’ approach can be offputting and counter-productive. Effective school marketing videos pinpoint what’s special about your school and leave the choice to the viewer.
Social distancing, hand sanitisers, year-group bubbles. Where does the 2020 pandemic leave open days and tours? Government guidance recommends that schools consider alternatives to face-to-face open events. For many schools, that means getting creative with school virtual tours.