Let’s start at the beginning: what is an effective website for you? A showcase for your school, a way of attracting prospective students, an online learning portal… Gauging the effectiveness of your site depends on knowing what your goals are.
If you’re making a school film this year, you’re not alone. Call them school promo videos or school virtual tours. This year, demand for footage is going through the roof. A high-quality school film means you’re covered if in-person open days are cancelled. With...
People in the UK spend an average of 3.5 hours per day watching online videos. And that figure went up even further during lockdown. No wonder that video has become a popular format for marketing of all descriptions. Add in government guidance that...
Your school website has to work hard. It has to attract prospective parents and help parents of current pupils. It has to host your teaching vacancies and store policies and procedures. People are busy, so it also has to do all this quickly and efficiently. This is...
Looking to make some quick wins with your school website design? We understand that there isn’t always the time or budget for making a splash. There are lots of website design tips that are effective and quick to implement - for big results without a...
COVID-19 has had a huge effect on all aspects of education - including open days. Google is often a parent’s first port of call when researching new schools. But with the challenges of social distancing, it seems likely to be more important than ever. Your school...
Academic excellence. Supportive and nurturing. Tight-knit community. How many school websites do you think use words and phrases like this? Even if they’re true, they won’t help parents to remember you. At Blue Apple Education, we specialise in unearthing...
Do you often click on the Next button at the bottom of Google search results? Most people don’t. In fact, 55% of clicks come from the first three links alone (not counting paid ads). Getting your site to the top of the results page is what SEO for schools is all...
