The earliest cave art is 44,000 years old. The oldest writing systems date back 5,000 years. No wonder that humans are hard-wired for visuals. In fact, there’s evidence that people can process images 60,000 times faster than text. Do you want to improve the...
How many people in your school have written for publication? Probably not very many. And that’s why content creation can seem so daunting. The secret is to spread the load. With a bit of clever organisation, you’ll find you’ll have more content than you could have...
Let’s face it. People are in a hurry. Parents coming to your school website want to find information fast. But how can you provide what they need when each family is so different? The answer is: journey mapping. Here’s a quick guide to working out what you need for...
Discover. Learn more. Sign up. A call to action is a crucial part of any webpage. It helps your visitors to find the information they want. And it helps you to get the results you need. What is a call to action (CTA)? Quite simply, it’s an invitation to do...
Want to learn how to update a website in five minutes? Start your timer, here we go. 00:00 Open the document(s) with your updated information. 00:30 Log-in to your school website’s content management system. What’s a CMS? It’s software that separates your website’s...
How long has it been since your current school website was created? How long since the last major revamp? It’s so easy to put website updates on the back burner and concentrate on the many other pressing issues for schools. A year or two is a long time on the...
Consider the planning that goes into an open evening. Like clear signposting and friendly helpers. You wouldn’t leave your visitors to simply wander around looking bewildered. When it comes to figuring out how to plan a website for your school, the same attention...
With the economy contracting at the fastest rate on record, pressure on independent school admission numbers is set to increase still further, which is why it is important now, more than ever to ensure that you maximise EVERY possible “lead” to secure a “sale”. I’m...
