Can marketing help to address scepticism around academisation?

Hi everyone. And welcome to Episode Twelve of Out of the Blue.

A really interesting episode for you this week in which we’re going to be tackling a question that was asked during my presentation. So the last episode of Out of the Blue was my presentation at the Mat Growth and Merger conference. And from that presentation I got asked a very specific question by Brian Impey, chair of directors from ACORN Multi-Academy Trust down in Devon.

His question was, how effective can marketing be to address the scepticism of local authority maintained schools towards the value of academisation? Now, I did provide a quick sort of 30-second answer to that, but we thought it would be a good idea to create an episode where we look into that particular question and provide a little bit more depth, a bit more meat on the bones.

So that’s what we’re chatting about today. I hope you enjoy the conversation. I’ll be back at the end with some information about next week. See you soon.



Out of the Blue is a weekly Video Podcast hosted by David Limb and Mark Davis from Blue Apple Education and is for CEOs of Multi-Academy Trusts, executive headteachers, headteachers, school marketing or admissions managers, school business managers, teachers or anyone with an interest in marketing a school.

Premiered every Friday at 4pm (GMT) the idea of the show is to provide schools and trusts with expertise in a wide variety of fields that may not necessarily be available within traditional education environments.

Blue Apple Education is inviting guest speakers onto the weekly show to provide an even broader range of knowledge, experience and expertise to the education sector. By sharing this expertise we are providing schools with more tools to tackle many of today’s issues facing the education sector, and, more importantly, supporting our future generations.