How to win over parents with a school film ; Telling is better than selling. Even the most successful schools want to encourage applications. Parents understand that schools want to put their best foot forward, but an overly ‘sales-y’ approach can be offputting and...
How a school film can replace open days and tours ; Social distancing, hand sanitisers, year-group bubbles. Where does the 2020 pandemic leave open days and tours? Government guidance recommends that schools consider alternatives to face-to-face open events....
How a promotional film can make your website more effective ; Let’s start at the beginning: what is an effective website for you? A showcase for your school, a way of attracting prospective students, an online learning portal… Gauging the effectiveness of your site...
5 tips to help make your school film pop ; If you’re making a school film this year, you’re not alone. Call them school promo videos or school virtual tours. This year, demand for footage is going through the roof. A high-quality school film means you’re covered if...
5 things to remember when planning your school promotional film ; People in the UK spend an average of 3.5 hours per day watching online videos. And that figure went up even further during lockdown. No wonder that video has become a popular format for marketing of all...
Why you should use quick links to navigate to important content on your school website ; Your school website has to work hard. It has to attract prospective parents and help parents of current pupils. It has to host your teaching vacancies and store policies and...
New buildings or expansive grounds/outdoor spaces? Aerial footage can add value to your school film. More info Consider a 30-60 sec social media video to target families in your area More info 'Less is more' – Why shorter videos have a bigger impact More info
