Is your school on brand?

Article:
Is your school on brand?

Publication:
School Leadership Today

Date:
Autumn 2017

When it comes to choosing schools, today’s parents are more switched on than ever. How can you ensure your school stands out above the rest? David Limb shares some practical steps leaders can take to isolate exactly what makes their school special and communicate this to prospective parents and pupils.

Parents have always cared about the style and standard of education their children receive, but the rise of social media, the publication of league tables and Ofsted reports, and growing confidence in exercising their right to choice have all fuelled a desire among parents to really understand what is going on in our schools.

Article credits: School Leadership Today

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