Our Events.

Event Details
Multi Academy Trusts face increasing pressure to ensure that they have effective and professional marketing and communications strategies in place. More than 75% of trusts do not currently meet the
Event Details
Multi Academy Trusts face increasing pressure to ensure that they have effective and professional marketing and communications strategies in place. More than 75% of trusts do not currently meet the Governments definition of a “strong & stable trust” and as most develop challenging growth targets, they need confidence in their ability to effect change.
In this session we will be looking at how a Trust can develop and communicate a brand identity that will resonate with prospective new schools. We will outline a blueprint for onboarding new schools into the trust and how a trust identity can co-exist with the distinct identities of each component school.
We will be questioning the “Who” to ensure that you have talent in right position to maximise a return on the investments that you make into your marketing.
Our last topic will outline systems that provide a framework to help all staff work together at providing an effective sales strategy to improve pupil numbers despite falling birth rates.
Delegates will leave with some clear next steps and a promise of further support.
Agenda:
- Why is this relevant for your Trust? – The current landscape
- What role can brand, marketing, communications and sales play? Developing a strong brand identity for your Trust.
- Trust Identity versus school identity
- Onboarding new schools – a blueprint for success
- Systems for effective “sales”
- Next steps
- Q & A
Learning Objectives
After completing this one-day course, delegates will be able to assess the effectiveness of their existing brand and marketing and question if they have the talent in place to develop strategies to support Trust growth and pupil recruitment. They will also have greater knowledge of systems that can affect improvements to admissions across their trust and be able to develop a blueprint to support new schools as they expand.
Who should attend?
CEOs / CFOs / Marketing Managers / Business Managers
Speakers for this event
-
Mark Davis
Mark Davis
Blue Apple Education
Mark is Director of Blue Apple Education and has helped hundreds of schools, academies and Trusts across the UK and Europe to develop effective marketing and Communications.
Mark sits on the Advisory Committee of MATA (Multi Academy Trust Association) as the official Marketing & Communications Expert. He also speaks regularly at education events on a range of topics surrounding school marketing and hosts the weekly video podcast “Out of the Blue” with his colleague David Limb. This series has proved to be hugely popular and welcomes a whole host of guests providing their insights into a whole range of school branding, marketing and communications topics check it out here.
Mark has developed the masterclass series to provide FREE advice and support to schools that feel that they need to get a handle on their marketing and who face admissions, recruitment and parental communications challenges. Mark is motivated by helping schools make simple changes and investments that achieve real results….. and he can help you too.
Blue Apple Education
Time
(Wednesday) 10:00 am - 4:00 pm
Location
15 Hatfields
15 Hatfields, Chadwick Court
13junAll DayHorizon Academy Trust Workshop Event Organized ByBlue Apple Education

Time
All Day (Tuesday)
Location
Horizon Academy Trust
Biggin Avenue Bransholme
Organizer
16junAll DayLingfield Education Trust Workshop Event Organized ByBlue Apple Education

Time
All Day (Friday)
Location
Lingfield Education Trust
Corporation Road Primary School, Corporation Road,
Organizer










Event Details
The School Brand Identity Masterclass How well does your school’s marketing activity sell your school to prospective parents? Do your school’s unique
Event Details
The School Brand Identity Masterclass
- How well does your school’s marketing activity sell your school to prospective parents?
- Do your school’s unique values shine through your branding?
- Are you proud that your brand identity effectively reflects your vision for the school?
This masterclass provides valuable insights into the effectiveness of your school or trust’s brand identity. You will take away the tools and knowhow to create a strong visual identity for your school, one that resonates with staff and parents, improves communications, and makes your school stand out.
Blue Apple Education’s Masterclasses…
In 2021 the Blue Apple Education ‘School Brand Identity Masterclass’ was a huge success, with more than 1,000 people from 800 schools and 75 multi-academy trusts attending. These schools and Trusts are now experiencing:
- Increased pupil admissions
- Improved communications to staff, parents and their communities
- Improved reputation in their communities
- A new found pride and love for their school or trust’s new image
As a result of overwhelming positive feedback, we are thrilled to now offer four brand new masterclasses as well as an updated School Brand Identity Masterclass. These masterclasses have been created in collaboration with executive headteachers and CEOs to ensure that we are delivering exactly what is needed in today’s environment and now all are free to attend. Blue Apple Education’s Masterclasses perfectly complement our work with schools and are easy to access. Check the booking calendar to choose a masterclass and date that fits around your schedule.
Each Masterclass presents a key area for schools, academies and multi academy trusts (MATs) to explore, offering clear and professional guidance and includes ample opportunity for you to:
- Apply learning to your own circumstances
- Take away the right practical advice to adopt in your school
- Gain insights that will serve you well in implementing change
- Discover simple expert techniques you can use immediately for great results
Our expertise is crystallised into 1.5 hours of online learning, suitable for CEOs, executive headteachers, headteachers, school business managers, marketing managers or anyone involved in the journey not only to ‘unearth the remarkable’ in your school – but to make sure everyone knows about it! With such clear and evidenced benefits, your attendance at a masterclass will make a real difference – but be quick – spaces are limited and we want to see you there! We also offer FREE follow up sessions and a personal review of your school or Trust for anyone who attends.
Speakers for this event
-
Mark Davis
Mark Davis
Blue Apple Education
Mark is Director of Blue Apple Education and has helped hundreds of schools, academies and Trusts across the UK and Europe to develop effective marketing and Communications.
Mark sits on the Advisory Committee of MATA (Multi Academy Trust Association) as the official Marketing & Communications Expert. He also speaks regularly at education events on a range of topics surrounding school marketing and hosts the weekly video podcast “Out of the Blue” with his colleague David Limb. This series has proved to be hugely popular and welcomes a whole host of guests providing their insights into a whole range of school branding, marketing and communications topics check it out here.
Mark has developed the masterclass series to provide FREE advice and support to schools that feel that they need to get a handle on their marketing and who face admissions, recruitment and parental communications challenges. Mark is motivated by helping schools make simple changes and investments that achieve real results….. and he can help you too.
Blue Apple Education
Time
(Tuesday) 1:00 pm - 2:30 pm
Organizer
Mark Davis
He played classical guitar from being 5 years old and then bass guitar at 14, formed a band with some school friends, gained recognition throughout the land (Merseyside) by his long blond curly hair, and became a famous Sales Manager. Well, something like that – look out for gigs as well as great educational design services!
Mark was a clever little lad and trotted through grammar school and university, acquiring a passion and the skills for geography, psychology and more playing in bands. Somehow, a genuine love of sales leadership and education brought him to Blue Apple Education, via career moves that included supporting children to develop business skills to run their own school-based company.
Mark has lived in Bromborough, New Brighton, Lancaster, Morecambe, Northampton, Oldham and now sunny Milnrow (near Rochdale). His dreams now are mostly about the happiness of his daughter Emilie, but he also hopes to combine his enthusiasm for school marketing with his undying love of performance. He knows that neither are likely to be accompanied by long blond curly hair again – but he believes in magic!










Event Details
The Essential School Website Masterclass How do you make sure your website is working to increase admissions and saving you time and resources? How do you generate the
Event Details
The Essential School Website Masterclass
- How do you make sure your website is working to increase admissions and saving you time and resources?
- How do you generate the right enquiries from the right people by using ‘call to action’ opportunities?
- How do you ensure your website reflects your school’s unique values and features?
Explore how to increase numbers by creating a winning website. This training looks at how to appeal to families, generate new enquiries and wow Ofsted with a website that looks good and gets results.
Blue Apple Education’s Masterclasses…
In 2021 the Blue Apple Education ‘School Brand Identity Masterclass’ was a huge success, with more than 1,000 people from 800 schools and 75 multi-academy trusts attending. These schools and Trusts are now experiencing:
- Increased pupil admissions
- Improved communications to staff, parents and their communities
- Improved reputation in their communities
- A new found pride and love for their school or trust’s new image
As a result of overwhelming positive feedback, we are thrilled to now offer four brand new masterclasses as well as an updated School Brand Identity Masterclass. These masterclasses have been created in collaboration with executive headteachers and CEOs to ensure that we are delivering exactly what is needed in today’s environment and now all are free to attend. Blue Apple Education’s Masterclasses perfectly complement our work with schools and are easy to access. Check the booking calendar to choose a masterclass and date that fits around your schedule.
Each Masterclass presents a key area for schools, academies and multi academy trusts (MATs) to explore, offering clear and professional guidance and includes ample opportunity for you to:
- Apply learning to your own circumstances
- Take away the right practical advice to adopt in your school
- Gain insights that will serve you well in implementing change
- Discover simple expert techniques you can use immediately for great results
Our expertise is crystallised into 1.5 hours of online learning, suitable for CEOs, executive headteachers, headteachers, school business managers, marketing managers or anyone involved in the journey not only to ‘unearth the remarkable’ in your school – but to make sure everyone knows about it! With such clear and evidenced benefits, your attendance at a masterclass will make a real difference – but be quick – spaces are limited and we want to see you there! We also offer FREE follow up sessions and a personal review of your school or Trust for anyone who attends.
Speakers for this event
-
Mark Davis
Mark Davis
Blue Apple Education
Mark is Director of Blue Apple Education and has helped hundreds of schools, academies and Trusts across the UK and Europe to develop effective marketing and Communications.
Mark sits on the Advisory Committee of MATA (Multi Academy Trust Association) as the official Marketing & Communications Expert. He also speaks regularly at education events on a range of topics surrounding school marketing and hosts the weekly video podcast “Out of the Blue” with his colleague David Limb. This series has proved to be hugely popular and welcomes a whole host of guests providing their insights into a whole range of school branding, marketing and communications topics check it out here.
Mark has developed the masterclass series to provide FREE advice and support to schools that feel that they need to get a handle on their marketing and who face admissions, recruitment and parental communications challenges. Mark is motivated by helping schools make simple changes and investments that achieve real results….. and he can help you too.
Blue Apple Education
Time
(Tuesday) 1:00 pm - 2:30 pm
Organizer
Mark Davis
He played classical guitar from being 5 years old and then bass guitar at 14, formed a band with some school friends, gained recognition throughout the land (Merseyside) by his long blond curly hair, and became a famous Sales Manager. Well, something like that – look out for gigs as well as great educational design services!
Mark was a clever little lad and trotted through grammar school and university, acquiring a passion and the skills for geography, psychology and more playing in bands. Somehow, a genuine love of sales leadership and education brought him to Blue Apple Education, via career moves that included supporting children to develop business skills to run their own school-based company.
Mark has lived in Bromborough, New Brighton, Lancaster, Morecambe, Northampton, Oldham and now sunny Milnrow (near Rochdale). His dreams now are mostly about the happiness of his daughter Emilie, but he also hopes to combine his enthusiasm for school marketing with his undying love of performance. He knows that neither are likely to be accompanied by long blond curly hair again – but he believes in magic!
Testimonials from previous Events!
“Thank you so much, it has been very helpful and thought provoking“
Nadine Andrews
School Business Manager
St George’s CofE Primary School
“Really useful, thanks so much, great things to consider“
Amanda Deery
Assistant Headteacher
Perivale Primary School
“Thank you, very useful and a lot to think about”
Lyndsey Vale
School Business Manager
Oldbrook First School
“Thank you, very useful session”
Melanie Hornshaw
School Business Manager
Southwood School
“The Session had made me realise how we are missing simple things that can make a difference”
Kath Williams
School Business Manager
Berrycoombe Primary School
“Really good insight. It is good to see why some things worked and some didn’t”
Martin Lopez
Director of Communications, Media & Marketing
Invictus Education Trust
Blue Apple Education
We are Communication & Design Experts, unstoppable in our quest to unearth and champion the ‘remarkable’ in schools.
In seeking the ‘remarkable’, we listen, we investigate, we question, we challenge, we think, we digest, we push, we re-think.
We understand... then we create.
#UnearthTheRemarkable
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