Multi Academy Trusts face increasing pressure to ensure that they have effective and professional marketing and communications strategies in place. More than 75% of trusts do not currently meet the Governments definition of a “strong & stable trust” and as most develop challenging growth targets, they need confidence in their ability to effect change.

In this session we will be looking at how a Trust can develop and communicate a brand identity that will resonate with prospective new schools. We will outline a blueprint for onboarding new schools into the trust and how a trust identity can co-exist with the distinct identities of each component school.

We will be questioning the “Who” to ensure that you have talent in right position to maximise a return on the investments that you make into your marketing.

Our last topic will outline systems that provide a framework to help all staff work together at providing an effective sales strategy to improve pupil numbers despite falling birth rates.

Delegates will leave with some clear next steps and a promise of further support.

Agenda:

• Why is this relevant for your Trust? – The current landscape
• What role can brand, marketing, communications and sales play? Developing a strong brand identity for your Trust.
• Trust Identity versus school identity
• Onboarding new schools – a blueprint for success
• Systems for effective “sales”
• Next steps
• Q & A

Learning Objectives

After completing this one-day course, delegates will be able to assess the effectiveness of their existing brand and marketing and question if they have the talent in place to develop strategies to support Trust growth and pupil recruitment. They will also have greater knowledge of systems that can affect improvements to admissions across their trust and be able to develop a blueprint to support new schools as they expand.

Who should attend?
CEOs / CFOs / Marketing Managers / Business Managers

The School Brand Identity Masterclass

• How well does your school’s marketing activity sell your school to prospective parents?
• Do your school’s unique values shine through your branding?
• Are you proud that your brand identity effectively reflects your vision for the school?

This masterclass provides valuable insights into the effectiveness of your school or trust’s brand identity. You will take away the tools and knowhow to create a strong visual identity for your school, one that resonates with staff and parents, improves communications, and makes your school stand out.

Blue Apple Education’s Masterclasses…

In 2021 the Blue Apple Education ‘School Brand Identity Masterclass’ was a huge success, with more than 1,000 people from 800 schools and 75 multi-academy trusts attending. These schools and Trusts are now experiencing:

• Increased pupil admissions
• Improved communications to staff, parents and their communities
• Improved reputation in their communities
• A new found pride and love for their school or trust’s new image

As a result of overwhelming positive feedback, we are thrilled to now offer four brand new masterclasses as well as an updated School Brand Identity Masterclass. These masterclasses have been created in collaboration with executive headteachers and CEOs to ensure that we are delivering exactly what is needed in today’s environment and now all are free to attend. Blue Apple Education’s Masterclasses perfectly complement our work with schools and are easy to access. Check the booking calendar to choose a masterclass and date that fits around your schedule.

Each Masterclass presents a key area for schools, academies and multi academy trusts (MATs) to explore, offering clear and professional guidance and includes ample opportunity for you to:

• Apply learning to your own circumstances
• Take away the right practical advice to adopt in your school
• Gain insights that will serve you well in implementing change
• Discover simple expert techniques you can use immediately for great results

Our expertise is crystallised into 1.5 hours of online learning, suitable for CEOs, executive headteachers, headteachers, school business managers, marketing managers or anyone involved in the journey not only to ‘unearth the remarkable’ in your school – but to make sure everyone knows about it! With such clear and evidenced benefits, your attendance at a masterclass will make a real difference – but be quick – spaces are limited and we want to see you there! We also offer FREE follow up sessions and a personal review of your school or Trust for anyone who attends.

The Essential School Website Masterclass

• How do you make sure your website is working to increase admissions and saving you time and resources?
• How do you generate the right enquiries from the right people by using ‘call to action’ opportunities?
• How do you ensure your website reflects your school’s unique values and features?

Explore how to increase numbers by creating a winning website. This training looks at how to appeal to families, generate new enquiries and wow Ofsted with a website that looks good and gets results.

Blue Apple Education’s Masterclasses…

In 2021 the Blue Apple Education ‘School Brand Identity Masterclass’ was a huge success, with more than 1,000 people from 800 schools and 75 multi-academy trusts attending. These schools and Trusts are now experiencing:

• Increased pupil admissions
• Improved communications to staff, parents and their communities
• Improved reputation in their communities
• A new found pride and love for their school or trust’s new image

As a result of overwhelming positive feedback, we are thrilled to now offer four brand new masterclasses as well as an updated School Brand Identity Masterclass. These masterclasses have been created in collaboration with executive headteachers and CEOs to ensure that we are delivering exactly what is needed in today’s environment and now all are free to attend. Blue Apple Education’s Masterclasses perfectly complement our work with schools and are easy to access. Check the booking calendar to choose a masterclass and date that fits around your schedule.

Each Masterclass presents a key area for schools, academies and multi academy trusts (MATs) to explore, offering clear and professional guidance and includes ample opportunity for you to:

• Apply learning to your own circumstances
• Take away the right practical advice to adopt in your school
• Gain insights that will serve you well in implementing change
• Discover simple expert techniques you can use immediately for great results

Our expertise is crystallised into 1.5 hours of online learning, suitable for CEOs, executive headteachers, headteachers, school business managers, marketing managers or anyone involved in the journey not only to ‘unearth the remarkable’ in your school – but to make sure everyone knows about it! With such clear and evidenced benefits, your attendance at a masterclass will make a real difference – but be quick – spaces are limited and we want to see you there! We also offer FREE follow up sessions and a personal review of your school or Trust for anyone who attends.