Why this
workshop exists.
Marketing Should Solve Problems — Not Create More Work
Many Trusts and schools know they need to market better, but struggle with:
- Falling or unstable pupil numbers
- Increasing competition between local schools and Trusts
- Difficulty attracting and retaining high‑quality staff
- Unclear ROI from marketing spend
- A lack of specialist marketing expertise internally
This workshop exists to help you cut through the noise.
You’ll receive free, expert, impartial advice focused entirely on your challenges — not a sales pitch, not theory, and not generic best practice.
What the workshop delivers.
Practical Outcomes You Can Use Immediately
This is not a presentation‑only session. It’s an interactive workshop designed to leave you with clarity, confidence and next steps.
By the end of the session, you will:
- Understand what is currently limiting your admissions, recruitment or engagement
- Know where to focus marketing effort and budget for the greatest impact
- Gain clear, actionable recommendations tailored to your Trust or school
- Learn how to measure marketing effectiveness, not just activity
- Have a prioritised roadmap you can share with leaders, governors or trustees
Everything is grounded in real experience of what works in the education sector — and what doesn’t.
What we can focus on.
Each workshop is adapted to your needs, but commonly covers:
- Admissions challenges and improving pupil numbers
- Staff recruitment marketing and employer branding
- Trust and school brand clarity and consistency
- Parent and community engagement
- Website effectiveness and digital performance
- Making marketing measurable and accountable
- Improving the impact of existing suppliers or in‑house teams
Why take advice from us?
Insight Shaped by Real Trust Leadership Experience
Mark Davis brings a rare combination of education marketing expertise and first‑hand Trust governance experience.
In addition to leading Blue Apple Education, Mark is a Trustee of Empower Multi‑Academy Trust, giving him a deep understanding of the strategic, operational and financial pressures facing Trusts and schools.
This perspective ensures the advice you receive:
- Aligns with Trust‑level priorities and accountability
- Recognises budget constraints and resource realities
- Supports sustainable, long‑term improvement — not short‑term fixes
You’ll be speaking to someone who understands your world, not an external consultant applying a generic model.
What makes this difference.
Honest, Independent and Focused on Impact
This workshop is:
- Free of charge
- Independent and impartial — focused on what’s right for you
- Practical and realistic, not theory‑led
- Designed for leaders, not marketers alone
There is no obligation to work with us afterwards. Our aim is to raise standards across the sector and help Trusts and schools make better, more informed decisions about marketing.
Who it’s for.
Designed for Decision‑Makers
This workshop is ideal for:
- Trust CEOs and Executive Leaders
- Trustees and Governors
- Headteachers and Principals
- Trust and school marketing or communications leads
Whether you already invest in marketing or are unsure where to start, the session will meet you where you are.
What Leaders Say.
Next Steps.
Book Your Free Workshop
If you’re ready to gain clarity, challenge assumptions and improve the impact of your marketing, we’d love to work with you.
Workshops can be delivered for individual schools or Trust leadership teams and can be arranged at a time that suits you.
