Powerful School Logo & Brand Design for Excalibur
Academies Trust.

We designed the new logo and brand identity for Excalibur Academies Trust to be a true reflection of their ‘Remarkable’ that was unearthed during our Discovery Call. It now has a much more bold and modern feel.

A Field of Dreams.

The previous Excalibur Academies Trust logo no longer represented who they were and, with a lack of strapline and messaging across their store front (website and marketing materials), it didn’t provide clarity around what they do or achieve for the schools and staff.

The Core Aspects of Excalibur

Community

Excalibur Academies Trust prides itself on being a family of schools that collaborate and share the same vision and values in achieving excellence. Excalibur has a real sense of community, and having personal relationships with other schools within the Trust provides figureheads with a constant flow of support and knowledge to aid them in their decisions. They are truly a community of schools and leaders.

Individuality

A key factor that makes Excalibur remarkable is enabling schools to maintain their strong personalities and individuality that parents value and buy into despite being part of the larger MAT community. By allowing their schools the freedom to be themselves, unique and full of character, the local community will continue to support and stand behind each school, allowing them to flourish within their environment.

Excellence

By being part of a larger organisation, each school is supported in providing good outcomes for children. By taking this collaborative approach the schools can share best practice creating a broad platform to improve the learning by planting the seeds of inspiration, inquisitiveness and passion.

Dandelion of Growth

Looking to nature to provide inspiration and iconic symbols of uniqueness and community we loved the imagery of the flower.

Flowers are really and truly the perfect example of growth, and each flower that blooms has a multitude of meaningful aspects behind it.

For example, all children love the dandelion. From its beautiful buttery flower that opens each morning and closes each nightfall, to its puff ball of seeds that scatter their seeds with the gentlest of encouragement.

Every part of the dandelion is useful, flower, roots and leaves providing colouring in dye, to food and medicines.

We likened these aspects of the flower to the support provided by Excalibur, every element being useful and helping the children to grow, flourish and leave at the right time whilst never knowing where their journey will carry them.

Even flowers themselves are in fact not individual blooms but hundreds of tiny flowers creating a community for wildlife to thrive in.