Powerful School Logo & Brand Design for Gateway School.

We designed the new logo and brand identity for Gateway School, which needed to retain elements from their previous logo whilst modernising the heraldic lions. We also provided a meaningful rationale to create their unique brand story.

The Lion of Gateway.

We researched deeper into Gateway School and their ASPIRE values as we needed to establish a solid rationale and develop a brand story, as the history of the previous logo and the meaning behind it were unknown.

However, it was important to maintain elements from the previous logo given its significance to parents, staff teams and pupils.

What we aimed to achieve was a modernised version of the previous logo and to build a brand around it with its own unique brand story. This new brand had to be consistent across an array of marketing assets, and be used by members of staff across the school. 


ASPIRE Values – Lion

During our Discovery Call it was very evident that what made Gateway School truly Remarkable was the tailored experience they provided to each child attending their school, and the ASPIRE values behind experiences that allow children to realise their potential and give them time to find their talents.

The ASPIRE values describe key traits and symbolism of the King of the Jungle… the Lion. As we were to retain the lion element within the existing logo this provided a great rationale and brand story behind the brand mark we created; the ASPIRE values of ‘Achieve, Strive, Participate, Investigate, Respect and Fun’ enable each child to become a Gateway Lion and take charge of every opportunity that life presents.


The suggested colour palette has taken inspiration from their new school uniform.The combination of burgundy and gold provides the familiarity of the current Gateway brand and the academic success they have delivering tailored educational experiences to every child at Gateway School.

Swipe to Unearth the Remarkable.

Feedback from Gateway School.

“Thank you so much to you, Mark and Dean for working with us to develop a rich and reflective logo and brand identity. It went down well with staff when revealed last week. Our next reveal will be with parents at the same time as our uniform reveal.

Cath Bufton-Green
Gateway School


Unearth the ‘Remarkable’ in your school.