Powerful School Logo & Brand Design for Lyde Green Community School.
The Leaves of Lyde Green.
Lyde Green’s Remarkable.
During our Discovery Call we were impressed with what made Lyde Green Community School remarkable – a combination of high standards and a firm foundation of support built on traditional values with a modern twist.
This focus is on creating ‘Lyde Green citizens’ with support for every student to become balanced and modest individuals within their community. The school recognises that high grades alone will not propel young people into achieving their dreams; Lyde Green Community School instils in them characteristics and qualities to see them through.
Lyde Green Leaves.
We looked to nature for inspiration and adopted the imagery of a leaf – an iconic symbol of individuality within a community.
Trees and leaves have deep-rooted symbolic meaning in virtually every culture. Our language borrows the image to give us ‘tree of life’ and ‘family trees’; we ‘put down roots’ when we create lasting relationships, and we ‘turn over a new leaf’ when we make a change for the better. Trees and leaves are in the fabric of our lives.
We likened the leaf to individual students that grow into ‘Lyde Green citizens’, each with their own dreams and aspirations, but all part of the same growing community with Lyde Green Community School at its centre. Students flourish as they journey into becoming global citizens. The leaf and the green aspect also link to the eco-friendly nature of Lyde Green and the passive building in which they are accommodated.
We took the leaf and set it within a shield, a modern twist on tradition, providing design and a style to match the school’s qualities. With the leaf symbolising individual dreams and aspiration, the image of it breaking out of the shield also suggested the school’s no glass ceilings’ approach to education.
Colour Palette & Typefaces
The new colour palette aligns with both the school uniform and the nature theme. Together with the modern typeface, the brand presents the combined modern and traditional.