Powerful School
Logo & Brand Design

for Northdown
Primary School.

The new brand identity we designed for Northdown Primary School reflects their position as the hub of their community – a homely environment that provides protection, love and release from stress.

The Shell of Aspiration.


Our mission was to create a brand for Northdown Primary School that reflected the remarkable we unearthed during our Discovery Call session. It had to be bold and modern, and deliver clear insight into their caring community environment that provides aspiration, care and support for children and parents.

Our research started off in Margate where Northdown Primary School is based; it is home to many attractions including the Dreamland Amusement Park, Margate Museum, and the Shell Grotto.


As we researched, the seashell spoke to us as the unofficial emblem of the lovely seaside town of Margate.

In Feng Shui, seashells come loaded with luck. Seashells suggest relief from stress and protection. They are a symbol of good communication, positive and healthy relationships, and prosperity – everything that Northdown Primary School is. The school is a safe community hub with a tangible sense of good communication and togetherness, providing children and parents with the confidence they need to achieve and prosper.



A New Horizon.

Northdown Primary School’s people pride themselves on providing their children with a new experience and broadening their horizons in the world around them.

To us, this suggested the sun rising over the sea – a new day, a new experience, a new time – not just for Northdown Primary School, but for each child through a curriculum tailored towards their individual needs and their environment.

This feeling and the image it conjured up were taken into consideration when we started searching for a suitable logo and colour palette to determine the direction of the branding.


Brand Overview.

The Brand Elements

The shell. A community hub providing relief from stress, and offering a homely environment of protection, love, and support for children, parents, and the local community.

The colour palette and graphical element. Reflecting the sunrise of opportunities and experiences for each child.

The chalk-like texture. Inspired by the chalk cliffs at Batany Bay, a nod to the Northdown Primary ‘s encouragement to children to explore and discover.



Exploring New Horizons – Raising Aspirations

The old Northdown Primary School strapline ‘Learning and Growing Together’ didn’t say a lot about what the school does and represents. The new strapline, in reflecting what they give to the community, perfectly embodies their remarkable.

Swipe to Unearth the Remarkable.

Feedback from Northdown Primary School.

“I can’t wait for the launch! Absolutely amazing.
Dean really captured what we are trying to achieve!

Matthew Harris,
Headteacher at Northdown Primary School

Unearth the ‘Remarkable’ in your school.