Logo & Brand Design
for Northleigh CE
We designed the new brand identity for Northleigh Church of England Primary School to reflect who they are and who they are looking to become, as the old logo and strapline were considered to no longer represent them.
The Courageous Lion of Malvern.
We were provided with a new strapline ‘Be Brave, Be Strong, Be Fearless’ to incorporate into the overall logo and brand, which gave us a basis for the creative process.
When we thought of the strapline we imagined an animal that children all relate to. One that is strong, brave and fearless yet adored by children. We wanted to maintain a link to Christian beliefs and values with the lion as a symbol of courage, pride and loyalty.
The Northleigh Church of England Primary School curriculum is tailored to their location in picturesque Worcestershire, an example being history lessons that cover the history of the Malverns. However, with many competitor schools using the hills or some representation of a tree, we wanted to look for something subtle and different.
Four Elements of Nature.
Whilst researching Northleigh we found out that the House names of the school relate to the four elements of Nature, Fire, Water, Earth and Air. We chose to introduce this into the branding as it aligned beautifully with Northleigh’s location and provided a link to the tale of the Creation in the Bible.
Lion Paw Print.
The paw print of a lion represents the strapline ‘Be Brave – Be Strong – Be Fearless’ to align with the values of Northleigh Church of England Primary School.
Hills of Malvern.
The hills of Malvern which push the location tailored curriculum are within the paw print of a lion, the toes are the trees/leaves and the hills are the base of the paw, all forming a landscape of learning.
Children are the Heart of Northleigh.
The children at Northleigh are at the centre of everything that goes on. We represented this in the logo by having them at the ‘heart’ of the school with the hills of Malvern all around them, hugging them with warmth and wrapping them in safety.
The Easter Egg.
We wanted to include a small easter egg within the branding which would highlight the inspiration of the strapline. The star within the brand mark symbolises God overlooking the children of Northleigh as the passage from Joshua 1:19: Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.
The Four Elements of Nature.
The colour palette inspired by the House names of the school fit very well with the concept of the brand identity and the different shades provide depth.
Swipe to Unearth the Remarkable.
Feedback from Northleigh CE Primary School.
“We are thrilled with the design, it very much reflects where we are going as a school. Thank you!”
Headteacher at Northleigh CE Primary School