Powerful School
Logo & Brand Design
for Queensbury

We designed the new brand identity for Queensbury Academy which… reflects the four values that create the acronym CARE and the guidance these values provide to each young person’s life.

CARE and Guidance.


Our mission was to create a brand for Queensbury Academy that reflects the Remarkable we unearthed during our Discovery Call session and for it to have a bold, fresh and modern feel that reflects the new building and approach to teaching and learning whilst incorporating the existing brand palette of burgundy and grey.


Queensbury Academy’s Remarkable.

During our Discovery Call it came across extremely evident that what truly makes Queensbury Academy remarkable is their values, and the level of care they put into each and every young person. They’re a hub of aspiration that provides their community with a great deal of support and motivation, this in turn enables every student to aspire to become an amazing person within their community by working hard and being kind.

Their values (CARE) are fundamental to the work Queensbury Academy does and provides to the young people who attend their school. Mark Little mentioned on our call that he regularly tells the students that the CARE values that they instill into them do not go away when they turn 16, but they stay with them forever and guide them in terms of their personal and professional lives.

The entire student experience should reflect Queensbury Academy’s brand values (CARE) and the guidance they provide, this reason alone is why the values had to be taken into consideration during our development of the new Queensbury Academy brand.


CARE and Guidance.

To provide the brand with a shape that represents the four Queensbury Academy brand values (CARE) and the guidance they provide, our focus is laid upon the location pin.

The location pin is a key symbol of guidance but when styled and used in the right way would provide our brand mark with a symbolic asset that would highlight the four brand values, the guidance they play in changing the lives of the young people at Queensbury Academy and the leafy environment Queensbury is located in.

Brand Overview.


The brand mark provides us with a great symbolic rationale that delivers the Remarkable of Queensbury Academy. The four elements within it represent each of the four brand values (CARE) and the guidance each value provides to the young people of Queensbury. The stylised location pin also has a graphical letters Q and A within them to show that the values of Queensbury Academy will continue to guide them throughout their educational and life journey.


For the Queensbury Academy intent (strapline) it was only right to use their CARE values, ‘Co-operation, Aspiration, Respect and Endeavour’ as these four words deliver the overall goal of Queensbury Academy in providing students with support and care throughout their educational journey and instilling the CARE values into them so they’re prepared for life beyond education.


Colour Palette & Typefaces.

The slightly developed colour palette provides a warmer feel to the overall brand but also an earthier undertone to align with the leafy environment of Queensbury. The sans-serif typeface Gotham delivers a bold, clean and modern finish to the overall brand identity which we set out to achieve.

Swipe to Unearth the Remarkable.

Feedback from Queensbury Academy.

“That’s great, thank you for your work on this.”

Sarah Fleming
Head of Communications at Anthem Schools Trust

Unearth the ‘Remarkable’ in your school.