Powerful School
Logo & Brand Design
for SEARCH
Education Trust.
We designed the new brand identity for SEARCH Education Trust to reflect the continual search for excellence provided to each school, teacher, member of staff and young person.
The Search for Excellence.
Our mission was to create a brand for SEARCH Education Trust that reflected the Remarkable we unearthed during our initial Discovery Call session. It had to be bold and modern, and provide insight into the character of the Multi-Academy Trust.
SEARCH Education Trust’s Remarkable.
What makes SEARCH Education Trust Remarkable is that it enables schools to provide young people with the self-realisation that they can aspire to be more and do more to achieve their full potential and become their fullest selves.
These opportunities and guidance are all heavily supported by the school’s vision and principles, taken on board and shared by the school leaders, teachers and all within the MAT.
There are 6 aspects to the vision and principles with each vision making up the acronym SEARCH, which also showcases who they are and what they provide. This is what was driving us as we set about creating a brand story and a logo with rationale.
The Transformation of the Butterfly.
For inspiration, we looked to nature to provide us with symbols of growth, transformation, self-realisation, and the search for excellence. We loved the idea of the butterfly.
Butterflies, as insects, embody growth and metamorphosis through their own life cycle, starting from eggs and transforming into fully formed complex organisms.
Butterflies are blessed with the opportunity and ability for extraordinary transformation – this is also true for all stakeholders of SEARCH Education Trust. They are enabled to expand their consciousness through different experiences such as art, reading, learning, and relationships with others that allow them to learn, blossom and transform into better versions of themselves.
Whether you want to change the way you view the world, how you treat others, or your career, the butterfly is the perfect symbol to represent transformational change for the better. It therefore aligns with the ethos of SEARCH Education Trust in providing young people and schools with the opportunity, guidance and impetus to advance.
Brand Overview.
Design.
The butterfly brand mark represents SEARCH’s ethos of providing young people and schools with the opportunity and guidance to grow and become the best versions of themselves.
Intent.
The intent, Strong, Sustainable, Successful Schools delivers the overall message of the SEARCH goal. Each school will become strong, sustainable and successful with its guidance, vision and principles
Colour Palette & Typefaces.
The new colour palette provides a complete feeling of who SEARCH is and the 6 colours within the brand palette represent the 6 vision/principles that create the acronym SEARCH. The typeface Gotham delivers a bold and modern finish to the brand.
Swipe to reveal alternative colour.
Feedback from SEARCH Education Trust.
“Thanks for this, that’s great!”
Anthony Billings
CEO at SEARCH Education Trust