Powerful School
Logo & Brand Design
for The Loyne Specialist School.

We redesigned the new brand identity for The Loyne Specialist School retaining all the elements from their old logo brought into the modern era, and provided a brand concept to steer the overall brand rationale and story.

Carers & Educators of Lancaster.

We initially dissected our notes and creative brief from our Discovery Call session and researched deeper into elements of the existing logo to help with our development of the new branding.

Fleur-de-lis Symbol & River Lune.

Elements within the old Loyne Specialist School logo tie them to Lancaster and their location near the River Lune. The fleurs-de-lis were part of the old arms of the city of Lancaster and derive from the arms of the Duchy of Lancaster. The silver wave represents the landmark River Lune. With clarity around the rationale of the old logo, we needed to take into account the school’s Remarkable and tie that into the strapline.

Loyne’s Remarkable.

During our Discovery Call it was evident that what makes The Loyne Specialist School remarkable is the level of passion and care they provide for the children, every member of staff wanting the best for them. Alongside the passion and care they deliver education to meet each individual child’s needs and provide a safe environment with routine and structure.

With this knowledge in mind, the strapline that sits alongside the refreshed and modernised branding needed to reflect the continuous level of care and support provided by The Loyne.

Brand Overview.

The Brand Elements.

We retained the original elements of The Loyne Specialist School and introduced a new modern and fresh style whilst retaining the shield to encapsulate all features of the school.

The waves that represent the River Lune intersect with the fleur-de-lis to provide a visual representation of The Loyne providing care and support to its children as the waves flow endlessly through Lancaster.

Typeface & Colour Palette.

The newly developed colour palette and modern and bold typeface provide a modernised style to the strong brand identity whilst delivering a calming and relaxed feeling.