Powerful School Logo & Brand Design for Inspiring Lives Education Trust.
Swipe to Unearth the Remarkable.
The Brand Mark.
The brand mark reflects each of the four values that underpin and communicate who Inspiring Lives Education Trust is and what they provide.
Unity through belonging – ‘Watching over one another in love’
Hands are an extremely strong symbol of unity. It’s mentioned in their value breakdown that ‘it’s a community within a community’, the hand inside the larger hand is a great reference to this and symbolises each senior leader and member of staff making a difference in each and every child’s life to ensure they reach their fullest potential and succeed.
Excellence through servant leadership – ‘Do all the good you can’
The flaming torch is a great symbol to reflect leadership, inspiration, knowledge, and teaching. It’s mention in their value overview that ‘Our leaders will be strategic, inspirational and compassionate, focused on delivering quality learning’ the flaming torch aligns with this perfectly.
It also relates to the schools being outward-facing communities that serve others and contribute to the common good. With each school being a beacon of their community (a flaming torch), they can provide their fellowship (school community) with a guiding light to achieve together.
Inclusivity through accessibility – ‘For all for all’
As part of the overview of this specific value, you mention that ‘John Wesley travelled the nation preaching for an inclusive faith that did not judge or favour or exclude’, the globe represents inclusivity through accessibility for all, that you’re an international Trust due to your inclusive nature of all races, backgrounds and cultures.
This ultimately enables every member of Inspiring Lives Education Trust and the pupils within your schools to become global citizens and have a love for all people as we share a common ground.
Flourishing through growth – ‘Life in all its fullness’
Lastly, the tree is a perfect symbol of ‘Flourishing through growth’, it mentions that ‘Our schools will be places where pupils and adults are nurtured and know how to live well, educationally, creatively, morally and spiritually. They will foster ambitious outcomes and lifelong learning.’
A great example that relates to this is The Tree of Life symbol, it represents our personal development, uniqueness and individual beauty. Just as the branches of a tree strengthen and grow upwards to the sky, we too grow stronger, striving for greater knowledge, wisdom and new experiences as we move through life.
The elements of the brand mark balance a traditional style of symbol to reflect your nature and values, whilst having a very modern approach in the design. The Methodist cross at the centre of the four values reflects that they’re rooted in the love of God and his love for us.
The Strapline.
We incorporated the new strapline ‘Transforming lives through education rooted in love’ as this ultimately delivers the Inspiring Lives Education Trust intent, unique brand message and story.
The Colour Palette & Typeface.
The new colour palette delivers a pristine yet warm feel to the overall brand, and the psychology of colour reflects their character and personality beautifully.
The typeface ITC Avant Garde Gothic Pro includes the infant a which was a key element for us to take into consideration. The use of the two weights within the logo delivers a modern approach that balances very well with the traditional style of the brand mark.
Feedback from Inspiring Lives Education Trust .
Dean, wow. This is amazing mate, absolutely perfect. Everyone loved it, all approved.
Powerful Logo & School Brand for Charlotte Taylor,
Deputy CEO and Trust lead for Primary Education