Powerful School Logo & Brand Design for Hillside Primary School.

We designed the new brand identity for Hillside Primary School which… reflected their diverse community and their core values which encompass everything they do.

Watercolour Diversity.


During our Discovery Call, it was evident that Hillside Primary School’s remarkable was in fact how diverse their community is and the children that attend their school.

With 30+ different ethnicities and 20+ different languages spoken within the school, Hillside is really and truly the melting pot of humanity, and we could tell instantly that every single person on the Discovery Call was indeed proud of that.

Strapline / Values.

If you brush watercolour onto paper it flows freely in its own direction within the stroke (path) of the paintbrush very much like a child at a school with their own individual needs and abilities. These needs and abilities are supported by Hillside’s 3 key values.

Believe, Achieve, Succeed

These 3 words are not only instilled into the children of Hillside but upheld by the staff and are delivered with an attitude of never giving up on the children that attend Hillside but to support and provide them with an array of opportunities and experiences that they may not experience at home, this along with Hillside being the melting pot of humanity, enable the children to have a greater understanding of the world around them, ultimately making them better human beings.

The investment of high aspiration and positivity for each individual child regardless of their background or culture provides that child with an incredible start to their educational journey… very much like the beginning of a brushstroke with watercolour.

Brand Overview.

Hillside Primary School provides growth, support, and high aspirations to each individual child regardless of their background or culture. We wanted to approach this in a way that wasn’t as obvious as putting a tree for the brand mark to showcase that growth and support as many schools do this and you’re not many schools. So let’s break down the logo.

Strapline / Values

Each tree branch is one of the values within the strapline that Hillside upholds and provides to the children that attend the school.

We’ve based the abstract tree off of The Scots Pine which grows in Huddersfield, these trees play host to a whole range of species, from Stump lichens and wood ants that live on and under the bark to majestic Ospreys and Golden eagles that nest in its level branches, this really ties into the diversity of Hillside.


The children are the watercolours that move in different directions due to each having their own individual needs and abilities but ultimately come together to form Hillside Primary School.

Swipe to Unearth the Remarkable.

Feedback from Hillside Primary School.

“We’re really happy with the logo and
the visuals. Well done and thank you!

Nadine Sadler,
Headteacher at Hillside Primary School

Unearth the ‘Remarkable’ in your school.