Powerful School Logo & Brand Design for Lyde Green Community School.
We designed the new brand identity for Lyde Green Community School which… reflects the remarkable we unearthed during our Discovery Call session. It’s to be traditional yet modern and provide a great insight into the firm foundation of high standards paired with developing global well-rounded citizens of your community.
The Leaves of Lyde Green.
Lyde Green’s Remarkable.
During our Discovery Call it was extremely evident that what truly makes Lyde Green Community School remarkable is a combination of high standards paired with a firm foundation of support that’s built on traditional values with a modern twist.
This foundation and attitude to creating ‘Lyde Green citizens’; support each and every student to become a well-rounded and humble individual within their community. High grades alone will not propel these individuals into achieving their dreams, it’s also the social skills and ‘Lyde Green’ characteristics they instill into them that enable them to.
Lyde Green Leaves.
Looking to nature to provide inspiration and iconic symbols of individuality and community we loved the imagery of the leaf.
Trees and leaves have deep-rooted symbolic meaning in virtually every culture on earth. The symbolism of trees and leaves is apparent in common metaphors such as the Tree of Life, our ancestral heritage depicted in ‘family trees’, how we ‘put down roots’ when we create lasting relationships, and in the phrase ‘turning over a new leaf’ when we experience significant change for the better. Trees and leaves are in the fabric of our lives.
We likened the leaf to individual students that grow into ‘Lyde Green citizens’, each with their own dreams and aspirations; but all part of the same growing community. With Lyde Green Community School being at the centre of that community they enable them to flourish throughout their educational journey into becoming global citizens. The leaf and the green aspect also ties very well into the eco-friendly nature of Lyde Green and the passive building they’re situated in.
The shield of the brand mark delivers the traditional side of Lyde Green, the overall design and style of the brand mark deliver a modern twist.
The leaf provides the symbolism of their ‘Lyde Green citizens’, each individual in their dreams and aspirations; but all part of the same community. The leaf breaking out of the shield represents their high standards and no glass ceilings approach to education.
Colour Palette & Typefaces
The new colour palette aligns with their school uniform but has also been considered using the psychology of colour. This along with the typefaces delivers a modern yet traditional finish and feel to the overall brand.