Powerful School
Logo & Brand Design
for SEARCH
Education Trust.

We designed the new brand identity for SEARCH Education Trust which… reflects the continual search for excellence they provide to each school, teacher, member of staff and young person.

The Search for Excellence.

 

Our mission is to create a brand for SEARCH Education Trust that reflects the remarkable we unearthed during our Discovery Call session. It’s to be bold, modern, and provide a great insight into the character of the MAT and what they provide to each school and young person.

 

SEARCH Education Trust’s Remarkable.

During the Discovery Call it quickly became evident that what truly makes SEARCH Education Trust remarkable lies in that they enable schools to provide young people with the self-realisation that they can aspire to be more and do more to achieve their full potential and become their fullest self.

These opportunities and guidance are all heavily supported by their vision and principles which are taken on board and shared by the school leaders, teachers and you people within the MAT.

There are 6 aspects to their vision and principles with each vision making up their acronym SEARCH which also showcases who they are and what they provide.

What we do is take their remarkable into consideration to create a brand story and a logo with rationale.

The Transformation of the Butterfly.

For inspiration, we looked to nature to provide us with symbols of growth, transformation, self-realisation, and the search for excellence. We loved the idea of the butterfly.

Butterflies, as insects, embody growth and metamorphosis through their own life cycle, starting from eggs and transforming into fully formed complex organisms.

Butterflies are blessed with the opportunity and ability for extraordinary transformation – this is also true for all stakeholders of SEARCH Education Trust. They are enabled to expand their consciousness through different experiences such as art, reading, learning, and relationships with others that allow them to learn, grow, blossom and transform into better versions of themselves.

Whether you want to change the way you view the world, how you treat others, or your career, the butterfly is the perfect symbol to represent transformational change for the better. It therefore aligns with the ethos of SEARCH Education Trust, in providing young people and schools with the opportunity, guidance and impetus to advance.

Brand Overview.

Design.

The butterfly brand mark represents SEARCH’s ethos of providing young people and schools with the opportunity and guidance to grow and become the best versions of themselves.

 

Intent.

The intent, ‘Strong, Sustainable, Successful Schools delivers the overall message of the SEARCH goal. Each school would become strong, sustainable and successful with its guidance, vision and principles

Colour Palette & Typefaces.

The new colour palette provides a complete feeling of who SEARCH is and the 6 colours within the brand palette represent the 6 vision/principles that create the acronym SEARCH. The typeface Gotham delivers a bold and modern finish to the brand.

Swipe to reveal alternative colour.

SEARCH Values Iconography.

 

To acompany the brand identity for SEARCH Education Trust we developed a set of iconography to reflect each of the Trust values that create the acronym SEARCH.

Stretch.

Stretch the imaginations of learners and teachers through an inspirational curriculum, and strategies for teaching and learning.

The ‘Hot Air Balloon’ symbolises imagination and the inspiration of reaching greater heights in each learner and teacher’s educational journey.

SEARCH Values Iconography.

 

To acompany the brand identity for SEARCH Education Trust we developed a set of iconography to reflect each of the Trust values that create the acronym SEARCH.

 

Empower.

Empower young people to be entrepreneurial and creative leaders of the future.

The ‘Light Bulb’ symbolises the empowerment of young people to become entrepreneurial and creative leaders of the future.

SEARCH Values Iconography.

 

To acompany the brand identity for SEARCH Education Trust we developed a set of iconography to reflect each of the Trust values that create the acronym SEARCH.

 

Aspire.

Aspire for young people to discover how they can be the best they can be.

The ‘Rocket’ symbolises the aspiration in discovery, that each young person throughout their journey of education can discover how they can transform into the best version of themselves.

SEARCH Values Iconography.

 

To acompany the brand identity for SEARCH Education Trust we developed a set of iconography to reflect each of the Trust values that create the acronym SEARCH.

 

Reach.

Reach out to everyone, celebrate diversity, and leave no one behind.

The ‘Collective’ symbolises the unity between communities, celebrating diversity together and never leaving anyone behind.

SEARCH Values Iconography.

 

To acompany the brand identity for SEARCH Education Trust we developed a set of iconography to reflect each of the Trust values that create the acronym SEARCH.

 

Collaborate.

Collaborate to develop a community of shared practice and effective partnerships for school improvement.

The ‘Puzzle Pieces’ symbolise the collaboration of communities sharing best practices and coming together to form effective partnerships for school improvement.

SEARCH Values Iconography.

 

To acompany the brand identity for SEARCH Education Trust we developed a set of iconography to reflect each of the Trust values that create the acronym SEARCH.

 

Reach.

Help and support our learners, staff and families to have a voice in the community; to be actively involved, happy, safe, resilient and healthy.

The ‘Stairs’ symbolises the help and support every member of the Trust receives to become a voice in their community, to be happy, safe, resilient, and healthy.

Feedback from SEARCH Education Trust.

“Thanks for this, that’s great!”

Anthony Billings
CEO at SEARCH Education Trust

Unearth the ‘Remarkable’ in your school.

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