Cambridge International School
MARKETING | PROSPECTUS | WEBSITE | PHOTOGRAPHY |
LOGO & BRANDING
The school was challenged with some negative publicity and a lack of direction with its marketing. The mission of Cambridge International School is to instil in its pupils a sense of inspirational and stimulating education, but this was not reflected in any of its marketing collateral. Blue Apple Education were brought in to provide a marketing workshop and tease out the school’s key messages before applying them to an updated logo design and branding, photography, video, prospectus and website.
What we did:
We have worked closely with the school to develop its brand identity. The school has a strong unique selling point in its name, and this had to be reflected in its key messaging – “A DIVERSE AND ENRICHING EDUCATIONAL EXPERIENCE” A marketing workshop with staff and pupils developed what was most important to those families at the school. This was then translated into all areas of the school marketing including school photography, school video, prospectus, advertising and finally the school website.
“The messaging workshop led by Emily was excellent, very well planned and the practical elements really kept the team engaged throughout. It generated excitement and encouraged better communication through team work.”
Senior Marketing & Communications Manager