Creating a marketing plan and the role of social media

Article:
Creating a marketing plan and the role of social media
Publication:
Independent Schools’ Bursars Association
Date:
Autumn, 2017

Many schools are facing uncertain times and need to be able to promote themselves more effectively than ever before. David Limb, managing director of Blue Apple Education, offers some advice.

Budgets are tightening whilst competition is growing with Multi-Academy Trusts (MATs) and free schools popping up all over the place. But in this tough environment, independent schools still have to recruit and retain pupils and attract good staff.

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