The design of the prospectus provided a close up of a girl’s face with three words superimposed over the top in capitals: LEADER, THINKER, INNOVATOR. We needed to answer the question of “how is your daughter going to make her mark on the world?” A fingerprint theme ran throughout the prospectus in a spot UV gloss varnish to highlight the individuality of each child at the school and their unique set of requirements and abilities to be the very best.