There can be a negative perception of the school because all children who attend the school have had adverse childhood experiences. The school wanted the new website, photography and prospectus to highlight the good work the school does in enabling children to get ‘back on track’ and to reassure parents that the education of their children is something they can feel confident about.

We created a central theme based around three key principles that summarised the school’s approach to their pupils:

• Unearth – the school unearth a pupil’s uniqueness

• Enrich – we enrich pupils with education.

• Flourish – pupils flourish on the next step of their journey

These principles were captured in the photography and a new colour palette was introduced and then communicated across a new modern website and digital downloadable prospectus. We ensured everything reflected the inspirational work that the staff engage in and the strong relationships created with the students.