The challenge:
There can be a negative perception of the school because all children who attend the school have had adverse childhood experiences. The school wanted the new website, photography and prospectus to highlight the good work the school does in enabling children to get ‘back on track’ and to reassure parents that the education of their children is something they can feel confident about.
What we did:
We created a central theme based around three key principles that summarised the school’s approach to their pupils:
Unearth – the school unearth a pupil’s uniqueness
Enrich – we enrich pupils with education.
Flourish – pupils flourish on the next step of their journey