Mark Davis of Blue Apple Education sits on MATA’s advisory board wearing his marketing, communications and branding hats, presumably one on top of the other. The two companies share values and an open, honest approach to supporting schools and trusts. MATA deals with individuals who present with a variety of challenges; some are helped through the anonymous ‘agony aunt’ style facility and some need practical ideas and guidance.

So often, difficulties are about communication. Mark and the team at Blue Apple Education complement the work of MATA by sharing their expertise with multi‑academy trusts and schools that face communication challenges. When the remarkable in a school is unearthed, recognised and harnessed in a robust and effective branding strategy, a school’s image can be transformed. Blue Apple Education is always keen to emphasise that creating an image isn’t like an advertiser tricking people into buying chocolate or perfume or whiteboard pens ‑ it’s about matching values, outcomes and remarkable features with the external view. People know who you are and what you represent because you communicate that effectively.

So often, difficulties are about communication. Mark and the team at Blue Apple Education complement the work of MATA by sharing their expertise with multi‑academy trusts and schools that face communication challenges. When the remarkable in a school is unearthed, recognised and harnessed in a robust and effective branding strategy, a school’s image can be transformed. Blue Apple Education is always keen to emphasise that creating an image isn’t like an advertiser tricking people into buying chocolate or perfume or whiteboard pens ‑ it’s about matching values, outcomes and remarkable features with the external view. People know who you are and what you represent because you communicate that effectively.