Rules of engagement: How branding will help your nursery

Article:
Rules of engagement: How branding will help your nursery

Publication:
Nursery Management Today

Date:
September / October 2016

Early years settings make up a diverse landscape of environments and teaching styles, offering families considerable choice, while nursery leaders have more freedom than most primary and secondary school heads to create unique environments and design their own ways of providing education. This gives them a tremendous opportunity to create a clear identity for parents and staff to identify and engage with.

When it comes to selecting a nursery setting for their child, parents have many more options than they do when their child reaches school age and is restricted by catchment areas. Parents might easily consider four or five nurseries on the basis of distance from home or work.