Blue Apple Education Blog
Why you should use quick links to navigate to important content on your school website
Your school website has to work hard. It has to attract prospective parents and help parents of current pupils. It has to host your teaching vacancies and store policies and procedures. People are busy, so it also has to do all this quickly and efficiently. This is...
Why doesn’t my school website appear in Google searches?
Congratulations on the launch of your school website. You’ve got wonderful pictures of your students, an engaging story and technical savvy. In short, you’ve got everything you need to attract prospective parents and teachers. But one question remains: why does my...
Website design quick wins
Looking to make some quick wins with your school website design? We understand that there isn’t always the time or budget for making a splash. There are lots of website design tips that are effective and quick to implement - for big results without a...
This might be the best way for your school to engage with parents
COVID-19 has had a huge effect on all aspects of education - including open days. Google is often a parent’s first port of call when researching new schools. But with the challenges of social distancing, it seems likely to be more important than ever. Your school...
The secret to updating your website
Term dates, exam results, policies and procedures. There’s no end of information schools need to publish online. This means figuring out how to manage your website can be a real headache. But developing an effective system to manage it will pay off fast. (And help you...
The secret to Unearthing the Remarkable in your school
Academic excellence. Supportive and nurturing. Tight-knit community. How many school websites do you think use words and phrases like this? Even if they’re true, they won’t help parents to remember you. At Blue Apple Education, we specialise in unearthing...
A beginner’s guide to optimising my school website for Search Engines
Do you often click on the Next button at the bottom of Google search results? Most people don’t. In fact, 55% of clicks come from the first three links alone (not counting paid ads). Getting your site to the top of the results page is what SEO for schools is all...
See how easily you can improve your school website with better photography
The earliest cave art is 44,000 years old. The oldest writing systems date back 5,000 years. No wonder that humans are hard-wired for visuals. In fact, there’s evidence that people can process images 60,000 times faster than text. Do you want to improve the...
See how easily you can delegate content creation
How many people in your school have written for publication? Probably not very many. And that’s why content creation can seem so daunting. The secret is to spread the load. With a bit of clever organisation, you’ll find you’ll have more content than you could have...
Little known ways to improve the parent user journey on your website
Having lots of website visitors is great. But one of the jobs of your school website is to attract prospective parents. If visitors aren’t taking the next steps to enrolling, then it’s time to pay attention. Visualise the parent user journey as starting from the...
How to take the headache out of editing your school website
The school website needs updating. Does your heart sink when you hear this phrase? If you’re not familiar with web technologies, even simple changes can feel daunting. And getting your head round the mechanics of making updates is frustrating when there’s so much else...
How to provide what parents actually want from your school website
Let’s face it. People are in a hurry. Parents coming to your school website want to find information fast. But how can you provide what they need when each family is so different? The answer is: journey mapping. Here’s a quick guide to working out what you need for...
Give me 10 minutes and I’ll improve the calls to action on your website
Discover. Learn more. Sign up. A call to action is a crucial part of any webpage. It helps your visitors to find the information they want. And it helps you to get the results you need. What is a call to action (CTA)? Quite simply, it’s an invitation to do something...
How to do easy website updates in five minutes
Want to learn how to update a website in five minutes? Start your timer, here we go. 00:00 Open the document(s) with your updated information. 00:30 Log-in to your school website’s content management system. What’s a CMS? It’s software that separates your website’s...
Five warning signs your school website is outdated
How long has it been since your current school website was created? How long since the last major revamp? It’s so easy to put website updates on the back burner and concentrate on the many other pressing issues for schools. A year or two is a long time on the...
Debunking Search Engine Optimisation Jargon
Want to get your school website ranking in Google, but confused by SEO jargon? You’re not alone. Google’s search algorithm covers hundreds of factors. Some of them relate to the text on your school website - like keywords. And some are technical, like the number of...
Are you still wasting money on website support (without anything to show for it)?
Website support for your school - what’s not to like? A helping hand when things go wrong. Specialist advice for the best results. Along with generally lower stress levels. Except that for many schools, it means a monthly fee with not very much to show for it. Maybe...
5 things to remember when organising content on your school website
Consider the planning that goes into an open evening. Like clear signposting and friendly helpers. You wouldn’t leave your visitors to simply wander around looking bewildered. When it comes to figuring out how to plan a website for your school, the same attention to...
Supercharge Your School’s Admissions Process
With the economy contracting at the fastest rate on record, pressure on independent school admission numbers is set to increase still further, which is why it is important now, more than ever to ensure that you maximise EVERY possible “lead” to secure a “sale”. I’m...
How to design a Multi-Academy Trust website
With so many Multi-Academy Trusts looking to expand, as well as increasing awareness of the advantages and benefits their Trust can bring, including economies of scale, it’s crucial to differentiate your Trust from others and stand out effectively. There are many ways...
How to design a school prospectus that gets results
These 10 tips will ensure your school prospectus design is remarkable! Almost all schools have a website. Some good, some not so good but all have the relevant information as required by Ofsted. However, does this mean that a printed prospectus or school brochure is...
4 top tips to help your school convert interested visitors to applicants
Your school has no doubt put a marketing strategy into place to attract visitors to your website, and has encouraged them to visit your school so they can see what a great place it is! You now need to turn them into applicants... and this blog post will give you some...
Eight effective ways to attract more visitors to your school’s open day
Around about now is the time that schools are starting to prepare for their spring open days and it is never too early to explore ideas about how you can improve your digital marketing to attract more people to your event. This post explores some ideas you might like...
A school video is worth so much more than photos… or words
“90% of parents say video helps their decision process, so let us create a film that brings your school to life.” Blue Apple Education In today’s crowded school marketplace, competition is rife and your school needs to find something that will give you a competitive...
Blue Apple Education
We are Communication & Design Experts, unstoppable in our quest to unearth and champion the ‘remarkable’ in schools.
In seeking the ‘remarkable’, we listen, we investigate, we question, we challenge, we think, we digest, we push, we re-think.
We understand... then we create.
#UnearthTheRemarkable
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