Expert Marketing
for Schools.

We want to support you to tell your stories in ways that encourage and engage. Our years of school marketing experience ensure you receive a marketing strategy that wins and sustains attention from current and prospective students and parents, school staff, other stakeholders, and the wider community.

Know the Rules.

Marketing may sound like another world, but it is not so far from what schools do – present information and skills authentically, and in ways that are understood, remembered and acted on. In promoting your school, your classroom is huge and there are some hard-to-reach students at the back; you must grab attention and keep it, get your message across in a way that appeals.

Though the days of school staff wearing gowns – or even 20 denier tights – are largely in the past, you know you need to look the part and ensure every corner of your school tells the same story. A marketing plan needs to be concise, consistent and current to have the greatest impact. It needs to be created by people who know what resonates best with your audience and address the particular challenges facing you in getting people to know about the remarkable things you offer.

Know the Rules.

Marketing may sound like another world, but it is not so far from what schools do – present information and skills authentically, and in ways that are understood, remembered and acted on. In promoting your school, your classroom is huge and there are some hard-to-reach students at the back; you must grab attention and keep it, get your message across in a way that appeals.

Though the days of school staff wearing gowns – or even 20 denier tights – are largely in the past, you know you need to look the part and ensure every corner of your school tells the same story. A marketing plan needs to be concise, consistent and current to have the greatest impact. It needs to be created by people who know what resonates best with your audience and address the particular challenges facing you in getting people to know about the remarkable things you offer.

Choose your Tools.

We use data analysis, industry markers and journey mapping (following responses) to ensure your marketing strategy works and keeps on working – because interactive whiteboards have replaced whiteboard pens, which replaced blackboard chalks. Things change and need reviewing and updating. The need for choice photography, measured tone, crafted messages and embedded values are likely to be needed for a long time to come, and they are part of every good website, leaflet, brochure, social media post and open day.

We already know what is effective in general terms to engage an audience, including key messages and a practical operational plan, but we will examine what works for your school specifically; how and when people first engage, what route they take and the end result for them. To do this we match a strategy and plan for communications and promotions to your school values, beginning with an exploration of your particular aims across all parts of the school, and then we continue to support you as much as necessary to get you where you want to be.

Display your Jewels.

The remarkable in your school, its essence, are the things that are showcased in all aspects of a marketing process. That’s why we start off by immersing one of our team into your team – to unearth your unique selling points, to discover your driving force, your aspirations, your tone of voice, your box of marker pens or tambourines. One beautiful and effective way to display all of these is using stunning photography, which will inevitably form an essential part of your strategy for marketing.

Beyond the production and even implementation of your marketing strategy, we know it needs to keep on working for you; we will get to know what you want and what you will find helpful, from skilling up in-house practitioners to tactical advice and reviews. You don’t stop so neither does your strategy.

Display your Jewels.

The remarkable in your school, its essence, are the things that are showcased in all aspects of a marketing process. That’s why we start off by immersing one of our team into your team – to unearth your unique selling points, to discover your driving force, your aspirations, your tone of voice, your box of marker pens or tambourines. One beautiful and effective way to display all of these is using stunning photography, which will inevitably form an essential part of your strategy for marketing.

Beyond the production and even implementation of your marketing strategy, we know it needs to keep on working for you; we will get to know what you want and what you will find helpful, from skilling up in-house practitioners to tactical advice and reviews. You don’t stop so neither does your strategy.

How to get your
amazing marketing plan.

Below are 6 simple steps to getting what you need:

  1. Place a new order with us.
  2.  Arrange a call with our Marketing Expert and start the auditing process.
  3. Let our talented team work with you to produce your bespoke strategy and plan.
  4. We will prepare a report to be presented to you by our team.
  5. We will make strategic recommendations that will deliver the outcomes required.
  6. Be delighted when you start seeing real results.

When working with Blue Apple Education you can expect support in all areas of product creation – our team is ready to help and advise.

How to get your
amazing marketing plan.

Below are 6 simple steps to getting what you need:

  1. Place a new order with us.
  2.  Arrange a call with our Marketing Expert and start the auditing process.
  3. Let our talented team work with you to produce your bespoke strategy and plan.
  4. We will prepare a report to be presented to you by our team.
  5. We will make strategic recommendations that will deliver the outcomes required.
  6. Be delighted when you start seeing real results.

When working with Blue Apple Education you can expect support in all areas of product creation – our team is ready to help and advise.

Our clients reckon we’re pretty remarkable too!

“Excellent service, and the design team just ‘got us’ through our discussions.
Fabulous group of people who have helped us show our school in all its glory!”

Liz Nightingale,
Headteacher
Green Park School

I thought what you did for us was first class and I will be reluctantly recommending you to my peers…
I am reluctant because our end product is amazing and I selfishly don’t want them to have one as good as ours!”

Lee Murley
Director of Education
New Horizons Academy Trust

“Blue Apple’s special talent is understanding your school and supporting you in marketing the very best of what you have on offer. Their specialisms allow you to celebrate strengths and identify weaknesses.
I couldn’t be any more pleased with the services provided!”

Claire Constantopoulos
Headteacher
William Barcroft Junior School

Fully satisfied with service and product.
The new material has caused lots of positive comments on social media!”

Will Ferris
Headteacher
Stoke Lodge Primary School
Olympus Academy Trust

“It was brilliant, fast, efficient and fantastic!”

Anna Dingle
Assistant Headteacher
Wetherby School

“I love the design and creative aspects which are modern and appealing!”

Tom Southall
Deputy Headteacher
Harlington Upper School

“You have surpassed my expectations. In terms of creating a logo that really reflects what the school represents, you have nailed it… I love it.

Simon Godden
Executive Headteacher
Cornerstone School

“I can’t wait for the launch! Absolutely amazing.
Dean really captured what we are trying to achieve.”

Matthew Harris
Headteacher
Northdown Primary School

Unearth the ‘Remarkable’ in your school.

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