The best way to market your school & attract pupils

Article:
The best way to market your school & attract pupils

Publication:
Independent Schools’ Bursars Association

Date:
Spring, 2014

The job of a school is to educate - and do it well. So how do people know about it? How are parents and potential students able to make a choice between one school and another?

Most independent schools have begun to adapt to a rapidly evolving landscape that is set to become progressively more important as competition increases, yet still it can seem wasteful or distasteful to put money, thought and time into marketing; this isn’t, after all, what school staff do best – and why should they?