The best way to market your school & attract pupils

The best way to market your school & attract pupils

Independent Schools’ Bursars Association

Spring, 2014

The job of a school is to educate - and do it well. So how do people know about it? How are parents and potential students able to make a choice between one school and another?

Most independent schools have begun to adapt to a rapidly evolving landscape that is set to become progressively more important as competition increases, yet still it can seem wasteful or distasteful to put money, thought and time into marketing; this isn’t, after all, what school staff do best – and why should they?

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