The secret to updating your website

Term dates, exam results, policies and procedures. There’s no end of information schools need to publish online. This means figuring out how to manage your website can be a real headache. But developing an effective system to manage it will pay off fast. (And help you prepare for the next Ofsted inspection, too.) Here’s how you can go about it:

Build your team

There are lots of different skills that are useful for managing a website. This includes writing, editing, photography, IT support, design, marketing… Even in a small school, you probably have more talent available than you realise.

Would class teachers be happy to provide their own content for class pages? And could you ask your deputy head to oversee the efforts? It could be a useful personal development goal. And having a leadership sponsor always helps to maintain momentum.

Creating a few simple roles and responsibilities makes it less likely the website is forgotten until there’s a big backlog.

Create a schedule

Content calendars are a great way of keeping updates on track. They provide clarity to content contributors on when they’re needed. And they make it easier for the project manager to keep an overview.

When it comes to policies and procedures, consider whether you can make publication a part of the sign-off process. In other words, the work isn’t done until it’s on the website.

Make it easy

If you’ve not done it before, website updates might seem daunting. Choosing a good content management system (CMS) can help. A CMS is a tool that separates the website’s code from its text. It means that anyone can edit a site with minimal training. 

Staying on top of school website updates may seem like a chore, but it pays off fast. You’ll have fewer questions to answer from parents. And Google uses content freshness as a ranking signal. This means that regular website updates will help you to be found online.

When it comes to how to manage your website, we’re old hands. For expert help from the schools specialists at Blue Apple Education, please get in touch.


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